An important part of market penetration of new medicines or medical devices is to explain the medicines’ Mechanism of Action in a clear and captivating manner.
Since we are addressing busy professionals, with minimal time to spend, who demand high level of stimulation, we need to create a presentation that would keep on one hand the high level of scientific data while being interesting, flowing and visually attractive on the other.
To make things even more complicated, the illustrations should keep the firm’s look and feel and be compatible with the existing Web site and the company’s printed material.
In the last 10 years we created illustrations of mechanism of action of medicines for a large variety of medicines from different manufacturers.